Alvvays, (pronounced Always – but easier to search for on the internet) has been a popular musical sensation with “Marry Me Archie” and is back now with the first new song from their upcoming album to be released in September. They are usually described as Indie Pop or some similar genre, but I find they remind be of many “beach bands,” like Best Coast, or Beach House. Their lyrics are accessible and honest and easy to find meaning in. Their melodies are attractive and memorable. This is summertime fun with an Indie feel that’s easy to enjoy. Here’s the new song just released last week.